Analytics & Performance Tracking

Marketing without measurement is just guesswork. I help you track what’s working, what’s not, and where to go next — so your decisions are backed by data, not just intuition. From website traffic to campaign results, we translate numbers into clear next steps.

What I Track

Website & Traffic Analytics

Google Analytics setup and interpretation
Visitor behavior (bounce rate, time on site, page paths)
Traffic sources (organic, referral, direct, social, email)
Custom dashboards that show what matters most

Campaign & Content Performance

Email campaign metrics (open rate, click-through, conversions)
Social media insights (engagement, reach, audience growth)
Blog and SEO performance (pageviews, keywords, ranking trends)
Paid ad performance (if applicable – CTR, ROAS, cost-per-click)

Sales & Conversion Tracking

Funnel and goal tracking for inquiries, signups, or sales
Lead source attribution to see what’s driving results
Custom reporting based on your KPIs
Recommendations for improving conversion rates

Why Analytics & Performance Tracking Matter

See what’s working – Get clarity on what’s driving traffic and results.
Make informed decisions – Stop guessing and start optimizing.
Maximize ROI – Focus your time and budget on the strategies that convert.
Grow with confidence – Build on real data to scale your business effectively.

How It Works

Discovery – Define your goals, platforms, and what you want to measure
Setup – Configure tracking tools and create a baseline dashboard
Monitoring – Regular check-ins or monthly reviews to assess progress
Reporting – Clear, jargon-free reports that highlight insights
Optimization – Action steps based on performance data

What You’ll Get

✅ A clear understanding of your marketing performance
✅ Easy-to-read reports tailored to your business goals
✅ Recommendations based on real-time data — not hunches
✅ Ongoing tracking support or one-time audits
✅ Dashboard setup so you can check progress anytime

Let’s turn your data into direction.

Whether you’re just starting out or need better visibility into what’s happening behind the scenes, I’ll help you measure what matters — and use it to make smarter moves.